MY ROLE

To provide end-to-end store development/project management services for three Unilever brand pop-up stores in New York City. 

SCOPE

My team and I were involved in all aspects of the store development process - location feasibility studies, budgeting, scheduling, procurement, architectural drawings, and execution. We also established a repairs program while the stores were operational and fully decommissioned them once the lease expired.

APPROACH

My process started with each Brand Manager and the design agencies for Magnum Ice cream, St. Ives Mixing Bar, and the Pure Leaf Teahouse. Customer experience and community connections were vital to the criteria, so we needed to gain as much knowledge as possible before moving forward.

During the feasibility study phase, I collaborated with the Brand Managers and design agencies on each of their unique criteria to ensure the design intent would adequately fit within the defined space. We performed schedule and budget checks along the way. Once everyone was aligned, the brands executed the leases. 

We then moved into the architectural process as we needed to develop technical drawings that could (a) be submitted for city approvals and (b) issued to contractors for construction. Concurrently, we designed and fabricated millwork and worked through the procurement process for all items needed for each store.