UNILEVER
Unilever is a Dutch-British transnational consumer goods company co-headquartered in Rotterdam, Netherlands and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products. It is the world's largest consumer goods company measured by 2012 revenue. Unilever is one of the oldest multinational companies; its products are available in around 190 countries.
My Role
To provide end-to-end (E2E) store development/project management services for three Unilever brand pop-up stores; Magnum ice cream, St. Ives, and Pure Leaf tea. My team was involved in all aspects of the store development process. We also established a warranty program and a full store decommissioning strategy.
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The very nature of store development indicates you are in for some unpredictable challenges, and this was no exception. The concept ideas were often evolving, and the final design deliverables undeveloped.
Scope
Location feasibility studies | Design & fixture development | Local architecture | City approval process | Millwork fabrication | Sourcing and purchasing | Construction, e.g., floors, walls, plumbing, electrical and painting.
Approach
We worked closely with various Unilever stakeholders to ensure that each project was executed according to the individual brand image. Customer experience and community connections were vital to the criteria, so it was imperative we gain as much knowledge as possible before moving forward. Our next step was collaborating with the design agencies on developing the concept and fixtures for each location. Then we coordinated with our local teams of architects, contractors, and millwork suppliers to develop our execution strategy.
Pure Leaf tea House // Pop-Up // New York, NY
Magnum Ice Cream // Pop-Up // New York, NY
Pure Leaf Mixing Bar // Pop-Up // New York, NY
